Flexible Hold for Everyday Use

Founded in 1955 in Southern California, the Dep® name was inspired by the ingredient Deprovinyllol. Considered the first hair gel, Dep® started from humble beginnings and staked a claim in the hair styling industry by providing hair styling gel to local salons. Building on the salon success, Dep® was launched into mass retail stores and the brand quickly became a household name.

Since its introduction over 50 years ago, Dep® has kept men and women in style with the latest hair trends and has become synonymous with hair styling gel. Today, Dep® Sport Styling Gels are specifically designed with our unique flex hold technology for all-day, comfortable hold.